HOKA

Role: Director, Creative Director.

Agency: Direct to Client.

CREDITS

At the store’s construction site, multiple versions of Essaw “Essi” Tesfomtekle prepare for the opening in playful, surreal ways: stacking HOKA’s signature blue shoeboxes, brushing posters with a blue-lime brush, installing a large glass panel, and running through the city.

In the climax, all versions look up to the final Essi, harnessed to the store window. He locks eyes with the camera and delivers the line: “Let’s Fly Berlin.”

A visual experience conceived and directed by Franck Trozzo Kazagui for HOKA.

Starring: Essaw “ Essi “ Tesfom, Essaw “ Essi “ Tesfom, & Essaw “ Essi “ Tesfom.

Production Company: Obvious.

Director: Franck Trozzo Kazagui.

Executive Producer: Maximilien Rivolet.

Line producer: Sarah Chayeb.

Client: Hoka.

Senior Brand Marketing Manager: Jasmine Absolon.

Creative Producer: Tom Owen.

Junior Brand Manager: Ryan Griscti.

Creative Director: Franck Trozzo Kazagui.

Cinematographer: Tim Bieker.

1st Director Assistant: Luca Lucchesi.

1st Camera Assistant: Daniel Merget.

2nd Camera Assistant: Valentin Kühne.

Motion Control Operator: Cedric Soltani.

Motion Control Assistant: Juri Lotz.

Gaffer: Alan Waddingham.

Best Boy: Tim Böller.

Electricians: Liza Root & Louis Schmidt.

Key Grip: Felix Schüler.

Key Grip Wire: Uwe Dietrich.

Sound Operator: Adam Asnan.

BTS Photographer: Camila Ruiz Lora.

Production & Location consultant: Fabien Prauss.

Runner: Leo Fröhler.

Production Designer: Marcus Vinicius de Queiroz & Wiebke von Bremen.

Production Designer Assistant: Cyrill Kreissl & Johannes Farfsing.

Stylist: Stasia Monastyrska.

Makeup Artist: Melissa Righi.

Stand In: Aime Emilien Mangouta.

Head of Post Production: Sarah Chayeb & Franck Trozzo Kazagui.

S EC Studio Talent Management: Oona Eberle.

Editor: Paul Anselm Koneffke c/o S EC Studio.

Colorist: Imri Agmon c/o S EC Studio.

VFX Artist: Clément Milot c/o Katlas Production.

Graphic Design: Owen Dwelly.

Film Development & Scan: Ludwig Hagelstein / Cinegrell Berlin.

Music Compositor, Mixed, Sound design, and master: Brit Myers.

Special thanks to Essaw “ Essi “ Tesfom, Jasmine Absolon & Tom Owen for the trust and the creative freedom.

Shot on Kodak 35MM 500T 4PERF.

Hoka – Let’s Fly Berlin “ Director’s cut “.

CATEGORY < Commercial Work >